Tom Griger · UI/UX Designer
9 years in design — the last 3 on digital products across insurance, telemedicine, and DNA-testing. I work AI-first, from strategy to shipped build: this site — designed by me, AI‑directed to production.
Five capabilities — one of them is the page you're on.
Agentic AI workflow
Claude Code, Cowork, and Figma Make take real execution — prototyping, building, automating — while the structure, judgment, and taste stay mine.
map the customer-journey edge cases before opening Figma
audit the live flow for friction points
build it, ship it, measure it
This site is my proof — designed by me, AI-directed to production, measured with Clarity and Vercel.
How I built itCraft foundation
Type, layout, hierarchy, brand — the graphic-design foundation shows.
Edge cases & accessibility
My work ran on a telemedicine platform serving 19 countries in 25+ languages — the messy states were the job.
Product thinking
I work inside real business limits, not despite them.
Every project here is labeled what it honestly is — shipped, proposal, or concept — so you know before you click. And the next one, a full-research 0→1, is being built in the open below.
Shipped & measured
My one genuine 0→1, owned end to end: strategy, IA, UI direction, an AI-directed build, launch — then Clarity session data driving a measured iteration. I'm a UI/UX designer, not a developer. This live site is the proof.
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Self-initiated proposal
Handed a one-line brief, I redesigned a partner's outdated questionnaire into a 1-click email rating that routes happy users to public reviews and unhappy ones to private recovery. A proposal — and my deepest product-thinking piece.
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Self-directed concept
I was asked to hide a courier option in small print to protect margins. Instead, I designed location-aware routing to serve every customer ethically without breaking unit economics. A self-directed concept built from real constraint.
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Next up · In progress
A ground-up redesign for a real local training studio, documenting the part portfolios usually skip: a research plan, real user interviews, usability testing, synthesis, a measured launch. The discovery audit is done — this timeline updates as each stage is completed.
Pulled apart the live site and B2C funnel; documented the real gaps.
Treat the owner as a client — agree the goal, scope, and success metrics.
3–5 interviews with real EMS clients, then affinity-map the patterns.
Problem statement, sitemap, and low-fi flows before any pixels.
High-fidelity screens on a small, documented Figma component set.
Test the prototype with users; show what changed and why.
Contrast, focus states, and keyboard paths verified to AA.
Dev-ready redlines, then real before/after analytics.
Four chapters, one pattern: I teach myself hard things until they’re provable — a national junior cycling team, a Master’s in geography, five years in graphic design, and the site you’re reading now.
Self-taught from an old mountain bike to the Slovak national junior team.
I started cycling at 15 on an old mountain bike — no coach, no club, just a 20-kilometer time-trial course I set up to race against myself. That self-built discipline carried me onto the Slovak national junior team: a UCI Junior World Cup alongside Peter Sagan, the 2009 Junior Road World Championships in Moscow, and a national junior duathlon title.
Racing eventually gave way to duathlons, trail running, and riding for the joy of it — and with that came a shift from chasing results to caring about the process. How something unfolds matters as much as how it ends — that instinct is now the core of how I design.
A Master’s degree in how systems, cultures, and places connect.
Curiosity pulled me from sport to systems. I spent five years on a Master’s in Regional Geography, analyzing how countries, cultures, and economies connect and function as a whole — I’m wired to chase the deeper why behind things, not just the how.
Geography never became my profession, but it became my lens: I map the whole system before touching a single screen, and I notice the localization and cultural edge cases that purely visual designers tend to miss.
Five years of visual fundamentals before the pivot to UI/UX.
Landscape photography got me into Photoshop; YouTube and stubbornness did the rest. Five years as a graphic designer — print, identity, magazine layout, apparel — built the fundamentals of space, hierarchy, and typography that self-taught UI designers usually skip.
But I kept caring more about how an experience works than how it looks. I taught myself Figma before any job asked for it, and three years ago I pivoted to UI/UX — the exact point where my analytical roots and visual craft converge.
The same pattern, now applied to AI.
I treat AI as a working partner, not a magic button. I use LLMs like Claude, Gemini, and ChatGPT to map customer-journey edge cases and audit friction points before I open a canvas — then again for copy and wording. The judgment, structure, and taste stay mine.
The pattern hasn’t stopped: teach myself the hard thing, then prove it in public. This site is the current iteration — designed, written, and built end to end with an AI-assisted workflow. If that kind of self-propulsion fits your team, let’s talk.
Like what you see? Email’s the best way to reach me — I usually reply within a day. My phone number is in the résumé if you’d rather call.